So you’ve assessed your brand and figured out what its personality is? Congratulations!
The next step is pretty easy but will require intuitiveness; choosing colors, you’d like to represent your brand.
It’s time to decide how to mix and match to create the look and feel you’re aiming to exude with your brand’s personality—a representative color scheme. A flag, if you will. In this particular post, you’ll learn the step-by-step process of how to create your fantastic color palette.
If you, unfortunately, missed part one of this series which comprehensively discussed the meaning and psychology behind colors. I highly recommend reading that blog post first (no, seriously, it will be so much easier to make connections in this part).
Once you’ve nailed your brand’s personality and the colors you’d like to represent your brand, it’s time to decide how to mix and match to create the look and feel you want to portray—the symbolic clothing of your business baby in the best attire before showing them off to your clients.
Let’s start by defining what a color wheel is if you’ve never heard of it. The color wheel is a visual representation of colors arranged in a circle based on their relationship.
There are six central color combinations schemes that you can consider:
- Split Complementary
It’s up to you to decide which one you want to use for your brand.
When it comes to color combinations – less is more (contrary to most business beliefs). Some suggest six colors. I recommend at most three to avoid being overwhelmed. Your primary color, which will be the main color, will be the primary color that best represents your brand and are the one you will use the most across your branding.
Your secondary color will compliment your primary color, and it’s perfect for backgrounds and blocks. And, your accent colors which are mostly vibrant and compliment the whole color Palette, are used to grab your audience’s attention. These colors are for headers and call-to-action buttons.
You might need to adjust the color codes of your RGB, CMYK, and HEX codes to find the perfect color and to do that. You can use ConvertAColour to convert your HEX values into RGB and CMYK easily.
To those who are wild and free, fear not, I have put you too into consideration. Perhaps the actual color play is not for you and the product/service you provide. Here is a tool that can help you get creative. Play with this online color wheel and see if it can spark your creativity to mesh the perfect color blend for you.
I was keen on making this blog post short of giving you a quick read as you go about your daily tasks. If you have questions or concerns, don’t hesitate to write to me. I am always just an email away.
Until my next blog post, live colorfully, my friends.
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